How do I personalise my shop?
You should put just about as much time and effort into personalising your shop as you do to make your products. Your visitors should feel welcome and want to get to know about you and what you are creating. Your shop really needs to reflect your brand identity and let people know who you are. You can do the following things to help with this:
Upload a great shop banner:
Your can add your shop banner by going to edit your shop.
The shop banner appears at the top of your shop and is the first thing that people see when they click on your shop. It should be well designed, just like the sign of a shop in the street. The banner can be up to 950 pixels wide and 200 pixels high (which means it will be nicely positioned across the top of the entire shop).
You can make your own banner using a graphics editing programme. It is a good idea to include your shop name, a photo of your products or the title of your current collection, as this will act as the ‘logo’ for your shop. Consider which target group you would like to reach and what images would best achieve this.
Here are some example banners from successful shops on DaWanda:
A tip: If you aren’t familiar with graphics programmes, why not ask a friend or check out what shop banner options other DaWanda users have on offer!
Let people know about you and your products:
DaWanda is a particularly personal market place. People do not purchase anonymous mass-produced goods here, but are in direct contact with the product creators. Buyers are particularly interested in the origin of the products. Who made the product? Where and how are the products developed? Tell your buyers about you! This creates confidence in you as a seller and in the quality of the products you make. For example, in your profile write your name, what training you have, why you began making your products and what things are important to you.
Don’t forget to upload a good profile photo of you, as this creates greater confidence and personalises the purchase for your customers. You are a stranger to most of your buyers, especially if you have not yet sold many products nor received any feedback. If you would prefer not to include a photo, then you could include another image, such as your logo.
Here are some examples:
Describe your shop:
In your shop profile you should briefly explain what kind of products you offer, how you make them or whether you follow a certain philosophy. Is there something special or unique that characterises your shop? Here you can let all your visitors know about it!
Our tip: Take a look at the shop profiles of our top DaWanda sellers (click through ‘Discover Shops’ on the homepage, then ‘Popular Shops’) for some inspiration on how you can best arrange your shop!
To further enhance your shop you can create your own shop window where you can prominently display your most beautiful products and shop categories.
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