Aurobelle’s story started a long time ago, perhaps, way before I found India 25 years ago. And, you know, a true love story starts spontaneously, seemingly, by accident – I was a flight attendant back then and it happened so that I had a layover – and this is where the magic started. They say, one never returns the same from India: it is challenging, it is raw, it is chaotic, but yet so abundant of experiences, colours, scents, I don’t think there is anything more diverse than one day of life in India. And imagine a romance that lasts 25 years!

Just a year later I took a leap of faith and went back to India, for my spiritual quest this time. I spent a month backpacking in North of India, and here Buddhism found me. I discovered yoga, and yet once again - India was welcoming me in with all its gifts. The love story here between me and this incredible land took another turn and here I was, 2 years later, with my two beautiful daughters taking another leap of faith – we moved to Goa, where my girls attended a school and I opened my two shops – the Aurobelle’s pioneers.

I was so inspired by textiles and colours of South India while living in a community in Pondy Cherry – I created something very dear to me: mom and daughter dresses that embodied the experience of both – being a mother and love for slow travelling. These dresses were created out of the softest locally sourced muslin, hand-painted in ornaments of flowers – they were infused with the vibrancy of India and gentle love of a mother.

These dresses later made it back to Ibiza with me, it all started with hippie markets, and grew into wholesales in Holland and other European countries. In 2008, I opened my Aurobelle Ibiza shop and have been working and creating urban boho inspired fashion ever since. They say, if you put your heart into following your dream – the whole Universe starts to help out.

Aurobelle Ibiza is a slow fashion boutique, I take great pride in sourcing materials and ensuring ethical production of the garments. I have been working with a small number of artisans – families and a group of women – since the very beginning. In India, it is not common for a woman to have a job, and therefore this woman, when challenging situations arise, have no support and no solid foundation to make a change in their lives. Working with the same group of women not only provides a reliable job but also helps to boost their confidence and create a level of independence.

Each time I go to India - I get a chance to participate in manufacturing process myself – this is a gift of working with small local communities – you not only participate in creating a slow fashion brand but also get to form relationships with locals. I watch the mastery of block painting, dying the fabrics – creating something special, something that cannot be repeated. Aurobelle Ibiza is a haven not only for the trendsetters but also for those free spirits – gipsy souls, bohemian goddesses, environmentally conscious unique fashionistas.

Over the years Aurobelle has grown and branched out it's sourcing – we now have artisans working on our feminine fashion not only in India, but also in Chiang Mai, Thailand, and Ubud, Bali, Indonesia. Working with villagers rather than the large factories makes the fashion a lot more special, a lot more sustainable, a lot more inspiring and empowering. In our Ibiza boutique, you can easily sort out your outfit from head to toes: beautiful floral feminine dresses, handcrafted shawls, silk kurtas, kimono style dresses, bags, jewellery, fragrances - anything the bohème in you wishes for, behind every item – skilled craftsmanship, artisans with years of knowledge.

Here, at Aurobelle, we are all about the work and pleasure balance - I am a firm believer, that we have to take time to recharge, to reconnect with ourselves, so when I am not working on beautiful designs – you will find me hiking in stunning wild Ladakh, in a yoga retreat in Rishikesh or simply enjoying the beach.
The connection we make with our surroundings, with locals, with nature and with ourselves is vibrantly reflected in the essence of Aurobelle Ibiza – in the depth of the colour, in the feel of the texture, in the diversity of the designs – to suit a yoga lover, a bohemian girl, even a surf fashion enthusiast. It’s all about that Ibiza love, darlings! All about that freedom, all about making a bit of difference in the world, in style!

What is your inspiration in life and how to you achieve happiness and inner peace?
I would love to hear from you!
Let's keep in touch
For any feedback, suggestions or wholesale inquires please contact me.
info [!at] aurobelle.com

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www.aurobelle.com

Sending you lots of love and light.
Namaste
yours
Jane Natascha Nake